Sales success is all in the detail
“There is little doubt that how buyers search for their new homes has changed dramatically over the years,” says Geoff Graham, joint managing director of JW Wood. “Not only that, but how agents present properties for sale has seen huge change. “In an attempt to keep pace with such a fast-moving environment we are always looking at ways of being innovative and forward thinking.
“The presentation of houses we market is always paramount in our marketing strategy so we take the time and effort to produce professionally-printed sales particulars with quality photographs and, of course, the essential inclusion of a floor plan.
“Our valuers measure each property, draw and produce a floor plan then take photographs using quality cameras and various techniques to produce the best shots. We are amazed when we hear from clients that some agents only use mobile phones to take their photographs and don’t use floor plans in their marketing.
“On instruction appointments we always show sellers the photographs and get their agreement about which to use as well as all the wording of the sale brochures before they go online and to print.
“At the start of our marketing campaign we advise potential buyers who are registered with us for email and telephone
alerts that the property is available – a move which can often result in early viewings and, indeed, offers. “If you are thinking of selling your home, we would be delighted to meet with you to discuss our extensive professional marketing service.
“Don’t only take our word for the quality of our service. Below is what clients Mrs Hughes had to say about JW Wood’s sale of her home.”
We had the house up for sale with another agent for seven months with no movement so we changed to JW Wood and the house sold in a week because they were proactive. It was professional from the start through to completion and the property details they prepared were far superior to the previous ones! We were kept up to date with the sale progression. Ann Stobbart was exceptional and dealt with any queries and concerns quickly so we were well informed. They are the best agent in the North-East as far as I am concerned. Mrs Hughes