Close to one in three home hunters know the specific house or street they want to live in before starting a property search, according to new research by Zoopla.

Londoners are most likely to have a definite idea of location, virtually half (48%) have a specific street or house in mind. This compares to less than one in five across Wales and the South West If it’s not a specific street, then it’s most likely house hunters have an idea of what town they have in mind. A third of house hunters across the East of England, East Midlands, South East and Wales know which town or town(s) are of interest.

With just one in sixteen prospective home hunters having no clue as to their location of choice, as an agent, knowing the ins and outs of your local area is critical.