OnTheMarket.com – the new property portal– is pleased to announce it has achieved 10 million visits to the site with 90 million page views in just three months. OnTheMarket.com launched on January 26, 2015, and features hundreds of thousands of properties for sale and to rent at all price points across the UK.
In April alone, OnTheMarket.com received 3.5million visits with an average of 9.31 pages viewed and an average of 6.5 minutes spent on the site by each user. As a new portal,
OnTheMarket.com is focused on attracting currently active property-seekers who are likely to represent a fraction of the total traffic to more established portals. The source used by OnTheMarket.com to gather its traffic information is Google Analytics, a market leading website tool.
OnTheMarket.com has recruited more than 800 estate and letting agent offices this year alone and now has a membership of more than 5,000 which consists of more than 2,500 firms. OnTheMarket.com is pleased to announce over 27 per cent of its member offices are choosing to upload their new to market properties exclusively to it ahead of any other portal. In the first hundred days since it launched, OnTheMarket.com's TV advert has been aired more than 5,000 times and watched by 44.8 million people.
Across print media, more than 100 press adverts have run and our online adverts have generated around 155 million impressions, while our pay-per-click campaign has delivered some 55 million more. This powerful marketing campaign will continue unabated over the coming months.
Keith Johnson, JW Wood Chairman said: “It is great news that OnTheMarket.com is growing at such an impressive rate and it will continue to expand as the property-seeking public realises it is the first place to find some of the latest homes that come to market.”
Ian Springett, Chief Executive of OnTheMarket.com, said: “We are confident in becoming the number two property portal by the end of January, 2016 on our way to achieving our medium term objective of becoming the market leader. \"We are experiencing impressive levels of returning visitors as well as a high percentage of new ones, while consumers and agents tell us the website is clean and fresh and they are impressed by its lightning speed and by its responsive design (unique among the major portals). This allows it to adapt to the screen size of whatever device is being used to view it. “We have achieved a huge amount in a very short space of time and with so many of our offices uploading their properties to OnTheMarket.com ahead of any other portal, it is essential that anyone seriously searching for property visits OnTheMarket.com and sets up a free property alert.\"
Board member, Paul Masters, Group Marketing and Operations Director at KFH, said: “There is no doubt that OnTheMarket.com is having a great impact on the industry and it is moving into second place rapidly.”