The Value of High Street Prescence

by James Powell

The Value of High Street Prescence

More than half of buyers and sellers still prefer to communicate face to face with their agents.

A survey was commissioned of over 1,000 people who have either bought or sold a property.  The survey suggests that there is still real value in estate agents having a high street presence.

The survey found that 56% prefer face to face communication.

Other methods were much less popular, with 16% wanting to communicate by phone, 15% by email, 5% by online chat, 2% via personal apps or dashboards, and 2% by text.

Broken down by age group, the results reflect generational differences, with the highest proportion of votes for using a personal app/dashboard coming from 16 to 24-year-olds (10%); 35-44s gave the highest proportion of responses to using online chat (9.4%); and 35-44s and 45-54s had the highest proportion of votes for text communication, albeit at just 3.1% and 3.2%.

Even so, among all age groups, face to face communication was easily the most popular.

In the youngest age group, the 16 to 24-year-olds, talking face to face was preferred by 52.5%.

The survey was carried out in June by Censuswide.

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